Content Tips For The 10 Crucial Pages Of A Small Business Website

In today’s era, an official website is the go-to information hub to get all the details about a business. That’s why it’s essential that the website provides all the necessary details without going overboard or understating what may be required. Big businesses may have multiple media options to boost their visibility and sales; but, having a website could prove to be the most cost effective marketing and sales platform for a small business… provided it’s built and promoted well.

Today, let’s take a look at what pages are crucial for a website and what information should be included therein.

1. Home Page

More often than not, it is the home page that has the most traffic. This is where new visitors form an opinion about your business. So, capitalize on it by giving a quick brief about what you have to offer, showcase the hottest deals or your newest offerings, and add sufficient call-to-action links to lead visitors to other important pages. Our blog here will give you tips to write impressive content for your business website's home page

2. About Us

This is the page where you can build trust in your visitors. Here, you may write about your team, expertise, business values, and what sets your business apart from your competitors; however, ensure you do not overstate anything — visitors can sense empty words. Keep the language simple and try to connect with your visitors by using a conversational tone. And yes, do not forget to make this page keyword-rich to facilitate Search Engine Optimization. For a complete lowdown on How To Craft An Effective About Us Page, click here

3. Products/Services Page

Irrespective of how many services or products you offer, it is essential that you showcase them well and provide sufficient details about each of them. Talk about everything visitors would want to know before they make a purchase decision; it’s difficult to make a sale to a half-convinced visitor. An outline of the product/service, detailed description (divided into sections, if necessary), enough photos to complement a purchase decision, and the price, of course — these are the inevitable must-haves on a products/services page. Do check out our blog that offers you Tips To Write An Effective Products And Services Page.

4. Frequently Asked Questions

Quite often underestimated, this page is more important than you may think it is. Many a time, a visitor has questions or doubts about a product/service. The FAQ page works towards driving away these doubts or answering common questions, thereby facilitating a purchase decision. That’s why it’s crucial that a lot of thought is put into creating a good FAQ page. We have a blog that will tell you in detail how to structure an FAQ page well; do go through it!

5. Portfolio/Testimonials

While a portfolio showcases your previous work assignments, a testimonial from a client tells about their experience with your organization and services. Having a portfolio or testimonials page helps visitors gauge if your organization will be able to meet their requirements or not. To showcase your portfolio, use authentic content like pictures, web links, videos, etc. For testimonials, reach out to your past customers and request them for a feedback. However, under no circumstances should you use a fake review or testimonial. 

6. Contact

After going through your website, visitors may want to visit you or contact you either for some clarification or to address a pre/post-purchase concern. Hence, it is essential that you have a Contact Page that mentions your business address, email address as well as a fixed-phone number. Do not forget to mention the working hours so that visitors can contact you accordingly. Knowing that they can contact you and that you respond to their  concerns helps instil trust in a potential customer. 

7. Blogs

Most businesses forego a blog page on their website since they believe it’s unimportant and demands too much dedication. However, the fact is that blogs are crucial for Search Engine Optimization and also put you on a pedestal as an expert who imparts knowledge relevant to the product/service they offer. For example, since we are a web design company, we write blogs that talk about the different aspects of a website. The frequency of uploading blogs depends on individual businesses; while some require two-three blogs every week, for others, a blog every fortnight suffices. Talk to an expert who can advise you on the ideal number of blogs for your business website. 

8. Terms

Every business has a set of terms and conditions pertaining to the products or services it offers. Be it the return policies, warranty, disclaimers, copyright, trademarks, or something else, you can make everything clear here. Determine the points that could be of concern for your business and its customers; accordingly, lay out the content on this page.

9. Privacy

Several internet users throughout the world are wary of privacy invasion by the websites they visit, more so if it is a shopping website. Privacy page is where you can talk about the information you will be collecting from your website visitors, how it will be used, use of cookies (‘cookies' remember your online preferences), etc. It’s important for a business that its customers trust it; having  a good privacy page is a major step in that direction for an online business.

10. Sitemap

Just like a book has a Content page, a website has a sitemap. It is an easy way to take a quick look at what sections are available on a website. To make this page even more efficient, you may add hyperlinks to each of the section mentioned therein; this will help a visitor easily visit the pages that are of interest to them.

These are the 10 must-have pages on a business website, though not necessarily in the same order. If you are getting a new website for your business or are getting it revamped, discuss with your web designer the pages needed for your business. Once the pages are designed, get them optimized for SEO, user experience, and conversions. All the best!

Foundous believes in working with you as your design partner so that you can focus on your business. We believe design should be uncompromising as it gives the first impression of your business. That’s why, we give your website the ideal look and feel. Most of all, we understand cashflow; accordingly, we have amortized the cost of building your website, over time, with our affordable pricing. Contact us to know how we can help with your business.