Have you ever wondered, between a website and social media, what is more important than the other for a small business? Is having a website alone enough? Or will having only social media presence suffice? Why do you need both when it is nothing but duplication of information? Well, the answer is simple — for a business, social media and website are complementary, not alternatives. Though in different ways, they work in partnership to meet a common objective — creating and maintaining a relation with clients by keeping them informed and engaged.
Numerous businesses — big and small — have made their mark on social media. They may have thousands of followers there, but how many of these followers must have made purchases solely based on the business’ social media posts?
Here are 5 reasons why your business should have a website, in addition to social media presence:
1. No unnecessary restrictions
On a social media platform, there are limited options to customize your business page; however, a website can be designed as per your choice. You can choose a layout and features that complement your business, thereby giving you a better sense of ownership than social media can ever give. In fact, a website could also offer different ways (like ‘zoom in’) for a visitor to scrutinize a product in an image. Also, social media platforms keep updating their algorithms which quite often hamper a business’ interaction with its followers. This will never be a concern on your website.
2. More reliable demographics
Irrespective of whether your business is local or global, it is essential to keep a track of your visitors’ demographics. Several social media users have pseudo accounts or have shared incorrect details there. That’s why, demographic details collected from social media aren’t very reliable. However, in contrast, the details acquired from website analytics are more reliable. This will enable you to understand the section of netizens who are interested in your business, and accordingly design your marketing strategy. In fact, we suggest having your website first and then using social media to market it and expand its reach.
3. Streamlined content
While social media has an ever-increasing amount of information disseminating from a single page, a website offers information in an organized manner. You can decide and control where information is placed and how it is highlighted on your website. In fact, on your website, you can add, delete, move, or replace content as required, without having to worry about important information getting lost in a heap of new posts à la social media.
4. Better response to content
A majority of social media users browse different platforms to get updates from people they know or to get the latest updates and offers from a brand they follow. However, on this platform, they’re usually not open to the idea of getting detailed information about brands. In contrast, a visitor who’s come to a website is willing to read detailed information about something that’s relevant to them. Also, visitors are more inclined to react positively to a call-to-action on a website than on social media.
5. Not everyone is a fan of social media
There’s no doubt that a huge chunk of digitally active population is on different social media platforms, but not everyone is. Search engines are still the preferred route to find information about a brand, and what better place to serve them information than your own website! In fact, users prefer to buy products and services only after studying about them on websites, not after going through a brief overview on some social media platform.
6. Reaching your customers reliably
Here’s a question for you: Do you ‘Follow’ the social media pages of all businesses you’ve made a purchase from? Well, not many customers or visitors prefer following the social media accounts of local businesses. So, you may need to invest in social media marketing; but even then, only a small percentage of the people who followed you there will bring you business. On the contrary, a website is the go-to place for people to get information about a business. Not just that, once on the website, the chances of them translating to buyers are higher.
In one of our earlier blogs, we had mentioned how social media is important for a business. Today, we’ve emphasized how a website is critical to a business. The bottomline is — while a website is the core of a business’ online existence, social media is an effective marketing channel. As we said earlier, website and social media are not alternatives, but complementary to each other. So, it’s advisable that you capitalize on both.
Foundous believes in working with you as your design partner so that you can focus on your business. We believe design should be uncompromising as it gives the first impression of your business. That’s why, we give your website the ideal look and feel. Most of all, we understand cashflow; accordingly, we have amortized the cost of building your website, over time, with our affordable pricing. Contact us to know how we can help with your business.