What Is A Responsive Website? Why Is It Important?

Have you noticed how a website has different layouts on devices like mobile phones, tablets, and desktops? This is a recent development. Some years ago, businesses had to build separate websites for desktop and mobile phones, if they wanted to monetize on traffic from portable devices too. While the desktop version would have a regular URL like www.foundous.com, the mobile version would have something like  www.foundous.com/mobile or m.foundous.com. Based on the type of device they are using, visitors were automatically redirected to the appropriate website.

Since designing a mobile site meant more expense during the design stage, and later, expensive to maintain as well, it met its end when the concept of ‘Responsive Websites’ gained momentum. So, what is a responsive website? How is it different from a mobile site? Is it really important to have a responsive website? All these and more Responsive Website FAQs are answered below.

What Is A Responsive Website?

Responsive design is a development technique that dynamically adjusts the website layout according to the size of the screen on which it is displayed. Thus, the content that is displayed in a four-column format on a desktop may have a two-column format on a tab, and a one-column format on a smartphone. A website built using this development technique is called a responsive website.

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Why Should A Business Have A Responsive Website?

  • In 2015, Google started taking into account a website’s mobile presence as a factor to rank it. A website with an uncomplicated mobile experience will rank better than the ones without it. A better Google ranking translates to higher number of visits for the responsive website.
  • Your website represents your business online. Giving your visitors a consistent and trouble-free experience should be on your priority list. Unlike mobile sites, a responsive website offers a better browsing experience by including readable text without requiring zoom, no horizontal scrolling, and adequate space for tapping hyperlinks.
  • With mobile sites, analytics and reports were an issue since it wasn’t consolidated with the numbers tracked on desktops. However, responsive websites have this issue sorted.
  • Maintaining and managing content on a responsive website is more time and cost-efficient.

Now that you’re equipped with Responsive Website 101, join hands with a professional web designer who can design a responsive website best suited for your business.

Foundous believes in working with you as your design partner so that you can focus on your business. We believe design should be uncompromising as it gives the first impression of your business. That’s why, we give your website the ideal look and feel. Most of all, we understand cashflow; accordingly, we have amortized the cost of building your website, over time, with our affordable pricing. Contact us to know how we can help with your business.