A website is like a sales representative who works round the clock, gives information, and even helps make a sale. But all this is possible only if people come to your website. So, the million dollar question is — how to increase traffic to your website?
E-commerce is booming like never before across the globe. According to a 2016 survey, around eight out of 10 Americans prefer shopping online. While retail shopping may be on the decline, there’s no denying that online shopping is more prevalent today than it was a decade ago.
A business needs constant time, money, and effort. It needs to adapt to the changing times to cater to customers and stay in competition. However, despite the boom in digitalization, you’ve been procrastinating building a website for your business. You may have several excuses to justify that your business does not need a website, after all it has survived all these years without one. But, are you sure not having a website isn’t hampering your business?
In today’s era, it’s difficult to imagine life without internet and social media. In fact, an average adult spends approximately three hours every day on different social media platforms. So, several brands — big and small — have started investing in social media to reach out to their target audiences effectively. However, not many realize the importance of planning and strategizing social media content
When you browse through Facebook, besides updates from your friends, you may also get intermittent updates from pages you have liked on the social media platform. These pages are either for leisure, or knowledge, or from businesses trying to engage with their followers. During such times, you may have wondered if your business, too, needs social media presence. If you are still unsure, we will give you 7 reasons why you should utilize social media for your business.
There are a lot of things that have several myths associated with them. While some people choose to believe those myths, there are others who analyze them before deciding their further course of action.
A state-of-the-art flagship smartphone can quickly get outdated, and so can a website, although not quite as quickly. You may have put together a new website years ago, but today, it may not be able to accommodate the best practices for visual design and content processes.
Have you noticed how a website has different layouts on devices like mobile phones, tablets, and desktops? This is a recent development. Some years ago, businesses had to build separate websites for desktop and mobile phones, if they wanted to monetize on traffic from portable devices too. While the desktop version would have a regular URL like www.foundous.com, the mobile version would have something like www.foundous.com/mobile or m.foundous.com. Based on the type of device they are using, visitors were automatically redirected to the appropriate website.
You may have been a good writer, but writing content for a business website is a different ball game altogether. The dos and don’ts of writing website content are different from other forms of content writing. If you are a novice at website content writing, you have landed in the right place, as today we share with you 10 tips to write effective content for a business website.
You already know that a website helps share vital information about a business to its potential customers. This is one of the primary reasons you brought your business online. But is that enough? You may have heard about Search Engine Optimization or SEO, but are unsure if your business needs it too. Today, we will discuss why every business — big or small — needs SEO to propel its website’s success.
We live in an era that’s seeing technological boom like never before! Right from phones to televisions to washing machines, everything is becoming “smart” today. The Internet has made lives easier and the world smaller. No wonder, online research and transactions are now common phenomena. In such a scenario, it only makes sense that as an entrepreneur, you bring your business online to facilitate its growth.
Just like an interior designer enhances the beauty of your house or office while maximizing the efficiency as you desire, a good web designer maintains the right balance between business and art. That’s why it is essential to find the right web designer for your website. Today we will discuss the qualities you should look for in a web designer before you finalize someone to design your website.
When you go to a store to buy clothes, you may shortlist some based on their pattern and color. You try them on, evaluate the fit, comfort, and other factors before deciding if you want to purchase them or not. Similarly, when you land on a website, the first things that may determine if you want to continue browsing the website or not are its layout and colors. In our previous blog, we discussed how crucial website layout and colors are to a website. Today, we will discuss the different elements that influence website visitors, and how they must be optimally used.
Have you ever visited a website and exited it within 30 seconds without even reading its content? Sure, you have; everybody has, at least once in their lifetime! Majority of the times, the reason for this quick exit is the overall look and feel of the website. It takes only a few seconds for a visitor to decide if they like a site enough to stay. The colors and the website layout form the first impression of a website and often supersede the content. That’s why, it is crucial that they are well thought out. Today, let’s discuss the importance of colors and layout of a website.
Imagine you’re a brand of green tea at a supermarket. A customer looking to buy green tea should be able to find you amidst a plethora of other brands on the shelf. In order to accomplish this, you will need to negotiate with the supermarket to place your brand in an easily visible and accessible shelf in the tea section. This placement will likely involve a monetary transfer from the brand to the retailer.
The world wide web is flooded with options to help you design a website. While it seems like an easy and inexpensive way to create your website, it requires skills and understanding that are understated yet crucial. Today, we’ll talk about three of the most common elements that you would need to have knowledge of, to design and build a website.
Everybody is going digital in today’s world. Website, email, upload, download, app, and the likes are words that an average person hears or uses at least once every day. Don’t you “Google it” whenever you want the answer to or are searching for something on the internet? In such an era, it is imperative that you (as a person or business) have digital presence to keep up with the others, if not race ahead of them.
When someone starts a business with a limited budget, they need to carefully plan their expenses. Out of the many marketing tools that they may consider to promote their business, one could be creating a website. But questions like, “How Much Does A Website Cost?” “Do I really need a website?”, “Do small businesses need a website?”, etc. may deter them from approaching a professional. Some people, in fact, decide to design and build a website themselves, after all, the internet offers a variety of tools to design and create your own website. However, this is easier said than done.