Creating An Effective Social Media Plan For Each Platform

Having a business account on social media platforms is commonplace today. While some businesses are present on social media only because everyone else is, there are a few others that aren’t as active as they ought to be. Only a few businesses know the potential of social media with respect to their growth. In either case, many believe social media for business is about randomly posting content — whatever, whenever, and however — like they do on their personal accounts. However, for a business to have an effective business social media presence, it needs proper planning and strategizing. Though it may seem easy, it is no cakewalk; in fact, social media planning is about immediate effect, longterm effect, and everything in between. In this blog, we will talk about how you can streamline your process and go about creating an effective social media plan for each platform.

Social media objectives

First things first — what are your social media goals or objectives? It’s futile to get on social media if you are not clear as to how you want it to help your business. Generally, businesses have one or more of the following social media goals:

  1. Increase brand awareness

  2. Drive traffic to their website

  3. Boost sales

  4. Improve ROI

  5. Establish a loyal fanbase

  6. Increase brand engagement

  7. Know what social media users are saying about their business

  8. Competitor analysis

Once you have your social media goals clear, you can go ahead with planning and strategizing your social media presence. 

Understanding Social Media Plan

Social media planning is not only about deciding what kind of posts will go up on various social media platforms, it is a lot more than that. It takes into account the business’ ultimate goals and objectives and accordingly works out everything else. That’s why, no matter what your goal is — to drive conversion, raise brand awareness, connect with existing and potential clients, or something else — having a social media plan in place is essential. Here’s what you need to consider while planning:

  • The current statistics of your social media pages — the number of followers, frequency of posts, engagement, etc.

  • Is the first impression you create good enough — the bio (About us), cover photo, etc. Also, have you included your website’s URL?

  • Content strategy and calendar — the personality/tone you want to maintain on your page, how many posts per day/week, the best time of the day to post, seasonal/festive post, potential trending topics, and so on.

  • Progress measurement/analysis techniques — vital metrics, tools to measure them, and the like.

  • Competitor analysis — the number of followers, kinds of post, frequency, engagement, etc. A word of caution here — don’t copy your competitors’ ideas. Instead, see what works for them and how you can alter your campaigns to see similar results.

Before we proceed, find out which social media channels are suitable for your business by checking out our previous blog. Knowing the right social media platforms for your business will help you channel your resources in the right direction. 

Content production

Social media is all about the content — caption, pictures, videos, and the like. That’s why it’s crucial that this aspect of social media is well thought out. Here are two of the major questions entrepreneurs often have:

1. What content can engage target audience?

There’s no one-size-fits-all approach in social media. That’s why you will have to tread on trial-and-error route till you find what works with your audience and what doesn’t. But a general rule of thumb is to offer your audience variety. On a date, if you keep talking about yourself or blowing your own horn without caring much about what would interest your date, you most likely won’t hear from them again. Similarly, when it comes to social media for business, it is essential to keep your audience engaged with a variety of content. For example, some posts could be about what your business has to offer, some could be industry updates that would be of interest to your followers too, you could ask them for their opinion in some posts, while in others you could offer them an interesting trivia.

2. From where to source content?

Do you keep posting content on your website regularly? If yes, you could share their respective links on social media. Do you frequently introduce a new product, service or offer? That could be a content peg for social media. Testimonials can also be shared on social media, thereby aiding your reputation. Content like photos, videos, infographics, etc. see better engagement, but getting professional resources to generate them may prove to be an expensive affair for small businesses. 

 In such a case, you can design graphic content with easy-to-use online tools like Canva (to design pictures) and Infogram (to create infographics, reports, maps). Similarly, you don’t need a high-end camera to shoot a video; you can simply record a video using your mobile phone. Thus, you can sort out your resources and then decide what you will be able to share, or work the other way round. Either way, you need to be clear on how you will produce your social media content.

Dos and Don’ts of Social Media 

1. Don’t be self-absorbed

As we said before, don’t be like a self-absorbed date that probably won’t get a callback. It’s called ‘social media’ for a reason; you ought to be social there. If you are talking only about your business, chances are that either people won’t be interested in following you or may unfollow you after noticing that you are occupying their newsfeed without offering much value to them. That’s why it is essential to offer them variety as we mentioned above. 

2. Understand the kind of media trending/popular on every platform

Just like every social media platform caters to a different demographic, the kind of media popular on each of them also varies. For example, the popularity of videos is growing on social media. However, the functionality and features of videos vary on each platform. Understand how each of them can help you engage your followers better.

3. Homogenize or diversify content on each platform

While the content peg can remain constant on each platform, the way they are presented must ideally vary. For example, Facebook has no word limit, Instagram is about using the right hashtags, Twitter has a character limit — this necessitates a variation in the textual content that goes with the post. Besides this, it’s not necessary that every post that goes on, say, Twitter must also go on Facebook, or vice versa.

4. Be consistent with good content

To retain followers and also increase the number, it is essential that you are posting consistently. Posting too many or very few posts could lead to a disinterested audience; so, space out your posts wisely. Also, posting random stuff without much thought may lead to people unfollowing you or not following you at all. So it’s essential to be consistent without compromising on the quality of posts. 

Now that you are equipped with all the necessary knowledge to create effective social media content, it is time for you to plan how you will make your business’ social media pages audience-ready. Once that is squared away, social media could prove to be one of your best marketing channels.  

Foundous believes in working with you as your design partner so that you can focus on your business. We believe design should be uncompromising as it gives the first impression of your business. That’s why, we give your website the ideal look and feel. Most of all, we understand cashflow; accordingly, we have amortized the cost of building your website, over time, with our affordable pricing. Contact us to know how we can help with your business.

Guide To Finding The Right Social Media For Your Business

Social media is more than just Facebook today; there’s Twitter, Instagram, Snapchat, YouTube, LinkedIn, Pinterest, and more. Not only are they markedly different from a visitor standpoint, but they offer a distinctive set of benefits to businesses too. With so many options available, it’s natural to be confused about what platforms are best suited for a particular business. In fact, many entrepreneurs feel overwhelmed wondering if they need to be present on all social media platforms; as a result of this, they either take no step at all or jump in head-first. If you, too, are perplexed about what social media platforms can help you best connect with your target audience and help achieve your business goal, this article will offer you guidance. 

How To Know If Instagram Can Help Your Business

Facebook has been around for more than a decade now. After a constant rise in the number of users, seems like 2018 wasn’t too good a year for the social media giant. According to Pew Research Center’s March 2018 survey, 74% of users visited Facebook daily, out of which 51% visited multiple times. However, according to a survey conducted in June 2018 by Pew Research Center, almost 42% of users have decreased their daily Facebook activity. More recently, a Pew survey found that 26% of Facebook users deleted the app from their phone. Thus, though it had a massive 2.27 billion monthly active users as of the third quarter of 2018, there’s no denying that the number is dwindling rapidly.

Get Your Visitors To Return To Your Website

Suppose you own a coffee house. Would you be happy with customers visiting you only once, never to return? We are certain you replied in the negative. Now that you indicated that you would like your patrons to return, wouldn’t you love for them to be loyal to your coffee house — that they prefer enjoying a cup of coffee at no other cafe but yours? This time, we are sure you replied in the affirmative. But do you know what would be even better? That your customers love your cafe so much that they sing its praises to others. This word-of-mouth reference from customers who willingly have turned brand advocates will earn you more business. 

Tips For Effective Email Marketing And Email Newsletter

In the digital era, direct marketing is gaining momentum like no other. Besides social media marketing, two of the most popular terms that crop up when discussing direct digital marketing are ‘email marketing’ and ‘email newsletter’. While marketers may be able to differentiate between the two, a typical consumer may not be able to tell them apart. As a matter of fact, there are some people who may have heard both the terms, and often use them interchangeably, not knowing the difference between the two. If you, too, are unsure of the difference between email marketing and email newsletter, this blog will provide you the much-needed clarity. In addition to it, this blog will also furnish you with tips for effective email marketing and email newsletter, so that you can best utilize these digital tools to boost your business. 

Build your website for free — Why it’s a bad idea for your business

There’s a proverb — “Vinegar that is free, is sweeter than honey”. But is it wise to settle for vinegar when what you really want is honey to go with your toast? Similarly, with a plethora of free tools available to build a website, the temptation to sit before a laptop, determined to build your website for free, may be pretty strong. But will a free website multiply your online business that easily? Also, is building a website really as easy as it sounds — ‘just drag and drop’? This blog will answer all your questions, and will also tell you why designing or building your own website is a bad idea. 

Squarespace vs WordPress — All You Need To Know

With WordPress powering almost 32% of all websites on the internet, it is inarguably one of the most popular content management systems to design and build a website. However, of late, Squarespace — with its user-friendly interface, secure community, and reliable tools — has been earning the trust of millions of users across the globe. Irrespective of whether you are a website designer or a businessperson looking to having a business website, if you are confused between Squarespace and WordPress as a better platform to design a website, you are at the right place. This blog will answer all your Squarespace vs WordPress questions and help you get started in the right direction. Before we proceed, let us quickly introduce you to Squarespace and WordPress.

Beginner’s Guide To Choosing And Inserting SEO Keywords

Search Engine Optimization is like running a marathon. No matter when you start, you have to continuously run to overtake the others and be among the top 10 contenders, with the first position obviously being the most coveted one. Even when you’re at the Number One position you cannot slow down your pace, for someone may overtake you even before you realize it! Thus, inarguably, ranking on the first page of a search engine results page (SERP) isn’t enough; ranking in the top 3 results makes a lot of difference since the number of visitors keep on dropping considerably as we move south. As a matter of fact, less than 25% of people visiting the first page go up to Page 4 of search results. That’s why, SEO needs to be a continued process; you cannot stop optimizing your website just because you reached your desired position. 

How SEO Works And How To Boost Your Website Ranking

There are over 1.3 billion websites on the internet, and several billion netizens across the globe. As each of those netizens may know, search engines like Google, Bing, Yahoo, etc. facilitate the finding of the right content on the internet. But how do these search engines “decide” the order in which websites offering similar details are placed? Why are some websites placed on Page 1 while some others are on Page 2, Page 3, or even Page 33 for that matter? Did you know, more than 90% web users do not go beyond the first page while looking up for something. Out of this 90%, almost 30% users click on the first website there; the number keeps on falling, and only around 2% click on the tenth website listed on the first page. Thus you see, having a good position on a search engine, more so its first page, is extremely crucial for a website. Search Engine Optimization (SEO) is the process that helps boost a website’s position on search engines organically (i.e. by unpaid means), thereby improving its quantity and quality of visitors coming in through search engines. 

Tips To Write An Effective Products And Services Page

The primary goal of any business website is sales. So, hands down, one of the most important sections of any website is the one that showcases the business’ products and/or services. However, writing for a product/services page isn’t as straightforward as you may presume. There are certain dos and don’ts you have to abide by. That is exactly what we’ll be discussing today. 

How To Craft Home Page Content On A Small Business Website

A mall may have multiple entrances, but the one that’s used the most is usually the main entrance which more often than not leads its visitors to the different wings of the mall. Similarly, a website may have multiple landing pages (the first webpage a visitor reaches), but the Home Page is the most common landing page. Home Page is where most people build their perception about the website and its offerings. That’s why it is essential that this page is crafted carefully replete with a good design that’s easy to navigate, and packed with informative content that leads the visitor to the other important pages of the site. This aspect holds even more value when it’s a small business website. 

How To Write An Effective About Us Page For A Small Business Website

Imagine yourself at the centre stage of a meeting room before prospective clients who are meeting you for the first time. Will you directly talk business to them, or will you first introduce yourself and your business before trying to make a sale? We assume you chose the latter option here, unless you are a celebrity whose business needs no introduction. The same is the case in the digital realm. The About Us page is an opportunity for a small business or startup to introduce itself before its visitors and earn their confidence and trust. Larger players who have existed in the market may not necessarily need an introduction; but businesses that are yet to gain a foothold in the market should treat an About Us page as more than a mere obligation.

Content Tips For The 10 Crucial Pages Of A Small Business Website

In today’s era, an official website is the go-to information hub to get all the details about a business. That’s why it’s essential that the website provides all the necessary details without going overboard or understating what may be required. Big businesses may have multiple media options to boost their visibility and sales; but, having a website could prove to be the most cost effective marketing and sales platform for a small business… provided it’s built and promoted well.

3 Ways To Get Impressive Photographs For Your Business Website

Every element on a website — be it textual content, images, pages, the placement of different elements, etc. — needs to be finalized after careful thought and scrutiny. Out of all the elements, more often than not, it is the images used on a website that make the first impression. 

When a visitor lands on a business website, chances are that their instinct would be to quickly glance through the home page of the website. During this quick perusal, images are what catch their attention instantly. If what they see during this brief inspection is unimpressive, the chances of them leaving the website are higher. This is why, choosing the right images for your business website is crucial. Today, let’s discuss 3 ways to get impressive photographs for your business website. 

Website vs Social Media: Does Your Business Need A Website Despite Having Social Media Presence

Have you ever wondered, between a website and social media, what is more important than the other for a small business? Is having a website alone enough? Or will having only social media presence suffice? Why do you need both when it is nothing but duplication of information? Well, the answer is simple — for a business, social media and website are complementary, not alternatives. Though in different ways, they work in partnership to meet a common objective — creating and maintaining a relation with clients by keeping them informed and engaged.

Benefits + How To Structure FAQ Section On Website

You may have seen an FAQ (Frequently Asked Question) page on most websites. The obvious reason to include it is to answer the myriad questions a site visitor may have regarding the different processes and policies of the business. But an FAQ page serves more than just one purpose. Today, let’s discuss not only the many benefits of having the often underrated FAQ page on a website, but also how to structure it.

5 Content Must-Haves For A Good Small Business Website

A website — small or big — has one major objective — to serve the purpose it was created for. In case of a business website, the purpose is to act as an online brochure and bring in business. To achieve this, there are a lot of elements that play an important role. In one of our earlier blogs, we had discussed how design elements influence website visitors, today let’s discuss the crucial components of website content.

How To Choose The Right Domain Name AKA URL For Your Website

Just like your workplace and residence have a unique address on Earth, your website needs a unique address in the digital world. This address, also known as domain name or website Uniform Resource Locator (website URL), is crucial to your business’ online success. Today we’ll tell you how to zero in on a domain name for your business website. Before that, take a look at the different parts of a URL.